Chinese Auction Fundraiser — What It Is & How to Run One

Older regional term · Same mechanics as basket raffle · Naming context included

Chinese Auction Fundraiser — What It Is & How to Run One

Chinese auction is an older regional term for the basket raffle format — the same mechanics as tricky tray and penny social. This page explains the format, the naming history, and why many organizations have moved to alternative terms. The format itself remains one of the most effective community fundraising structures in use.

The format — regardless of name

A Chinese auction / basket raffle / tricky tray uses the same mechanics under every name: each prize has its own independent ticket pool, supporters place tickets in bins for specific prizes, and each prize draws its own winner separately. Every planning guide, pricing strategy, and platform guide on this site applies directly.

How the Format Works

Prizes are displayed with individual entry containers. Supporters buy tickets and place them in the containers next to prizes they want to win. After ticket sales close, one ticket is drawn from each container — that person wins that prize. Each prize is an independent competition with its own pool of entries and its own winner.

This structure produces higher revenue than standard single-pool raffles because supporters are invested in specific prizes — they allocate tickets strategically rather than entering a single shared pool passively. See the full mechanics explanation.

About the Name — Why Many Organizations Are Changing It

The origin of the term “Chinese auction” is disputed, but several documented historical uses trace it to 19th-century American English where “Chinese” was used as a pejorative adjective meaning chaotic or confusing — similar to historically offensive uses of “Dutch,” “Indian,” and other ethnic modifiers in American slang.

Many nonprofit organizations, faith communities, and schools have moved away from the term — not because the format is problematic, but because the name carries a history that some community members find disrespectful. The transition to alternative terms is straightforward: communities that have used “Chinese auction” for decades adopt “basket raffle” or “tricky tray” with no measurable impact on attendance or participation.

Practical guidance

If your community currently uses “Chinese auction” and is considering a name change, the cleanest approach is to introduce the new term in promotional materials with a brief parenthetical for the first event: “Basket Raffle (formerly Chinese Auction).” One transition event is typically enough — by the second event, the new term is established and no parenthetical is needed.

Alternative Terms — All Describing the Same Format

Basket Raffle
National — most widely used
NJ / NY / PA
Mid-Atlantic (MD / DE)
Gift Basket Raffle
Neutral — works everywhere

Frequently Asked Questions

What is a Chinese auction?
A regional term — used in parts of the northeastern and midwestern U.S. — for the fundraising format known nationally as basket raffle and in NJ/NY/PA as tricky tray. The mechanics are identical: per-prize independent ticket pools, supporter-directed allocation, separate winner drawn per prize. See how basket raffles work.
Should I call it a Chinese auction or basket raffle?
If your community currently uses “Chinese auction,” switching to “basket raffle” is straightforward and increasingly common. Introduce the new term with a brief transition note the first year. The format is unchanged; only the name shifts. Most communities adopt the new term naturally after one event.
How do you run a Chinese auction / basket raffle?
See the complete planning guide and 60-day checklist. The format is identical to basket raffle: per-prize pools, bundle ticket pricing, active volunteer selling, and a platform that supports independent per-prize drawing.
The platform works regardless of what you call it

Basket raffle. Tricky tray. Penny social. Same platform.

“The format is the format. Chance2Win’s per-prize independent pools work for any community that runs it — whatever they call it locally.” — The Chance2Win Team