Penny Social Fundraiser — Planning Guide & Prize Ideas

Mid-Atlantic regional name · Same mechanics as basket raffle · MD / DE / NJ

Penny Social Fundraiser — Planning Guide & Prize Ideas

Penny social is what basket raffle is called in Maryland, Delaware, and parts of New Jersey. Same format: each prize has its own independent ticket pool, buyers allocate tickets to specific prizes, and each prize draws its own winner. If you’re planning a penny social, you’re planning a basket raffle — every guide on this site applies directly.

The one-sentence answer

A penny social is a basket raffle. Every guide on this site applies directly. If someone in Maryland says “penny social,” someone in New Jersey says “tricky tray,” and someone in Ohio says “basket raffle” — they are describing the same fundraising format with the same mechanics.

What a Penny Social Is — And Why the Name Doesn’t Change Anything

The penny social format: each prize has its own entry container. Supporters buy tickets and place them in the containers for prizes they want to win. After ticket sales close, one ticket is drawn from each container — that person wins that prize. Every prize draws its own winner independently.

The name “penny social” comes from the historical use of penny tickets — a nickel bought five, a dime bought twelve. Modern penny social events use the same pricing structure as basket raffles: $5 single, $10 for three, $25 for ten. The penny ticket is historical nostalgia; the mechanics are modern.

What makes a penny social work is exactly what makes a basket raffle work: recognizable gift card anchors, bundle pricing, active volunteer selling, and a platform that supports per-prize independent pools. See the full mechanics guide.

Regional Names — Same Format, Different ZIP Code

Basket Raffle
National
The most widely used name nationally. Emphasizes the themed basket prize format.
Tricky Tray
NJ / NY / PA
Dominant in New Jersey, New York, Pennsylvania. Events typically run 50–150+ prizes. See the full guide.
Penny Social ← You Are Here
Mid-Atlantic (MD / DE)
Common in Maryland, Delaware, and parts of southern New Jersey. Same mechanics as basket raffle and tricky tray.
Chinese Auction
Older regional term
An older term used in parts of the Northeast and Midwest. Many organizations are phasing it out. See the explanation page.

Prize Ideas — Same Builds Work for Any Regional Name

Penny social prize builds are identical to basket raffle builds. The themes that consistently outperform: spa day, dinner for two, family game night, wine night, coffee lover, pet lover, and BBQ master. Every build needs a recognizable gift card anchor from a local business.

Browse the complete prize library:

73 Basket Raffle Themes (performance-ranked)
Budget builds under $50
Mid-range builds $50–$100
Premium builds $150+

Frequently Asked Questions

What is a penny social?
A fundraising format common in Maryland, Delaware, and parts of New Jersey where participants buy tickets and place them in containers next to prizes they want to win. Each prize has its own independent pool and draws its own winner. It is the same format as basket raffle (national term) and tricky tray (NJ/NY/PA term). See how basket raffles work.
How do you run a penny social?
The same way you run a basket raffle. Set a revenue goal, source prizes (1 per 15 expected attendees), set bundle ticket pricing ($5/$25/$50), display prizes with entry containers, sell tickets, close sales at the announced time, draw one winner per prize. See the complete planning guide and 60-day checklist.
What is the difference between penny social and basket raffle?
The name. The mechanics are identical. Basket raffle is the national term; penny social is used in Maryland, Delaware, and parts of New Jersey. Both use per-prize independent ticket pools and separate winner drawings per prize.
Per-prize pools for penny socials, basket raffles, and tricky trays

Same mechanics. Any regional name.

“Chance2Win’s per-prize independent pools work for a penny social in Maryland or a tricky tray in New Jersey. The format is the same.” — The Chance2Win Team